In practice, gamification is seen as an effective marketing method to enhance customer experience and engagement in different activities. The influence of gamification on website features is vague in the case of e-banking. Therefore, this research aims to develop a theoretical framework that focuses on investigating the impact of gamification on website features that include ease-of-use, webpage characteristics, website information, and website design in the context of e-banking in Washington DC, United States of America. The research gathers data from 400 bank customers who interacted with a gamified e-banking website to monitor their financial transactions via an online questionnaire. The results show that gamification has a - significant influence on the ease of use, webpage characteristics, website information, and website design in the e-banking context.
Emam, H. Y., & Abdel Aziz, G. S. (2021). Investigating the Effect of Gamification on Website Features in E-Banking Sector: An Empirical Research. The Academic Journal of Contemporary Commercial Research, 1(1), 24-37. doi: 10.21608/ajccr.2021.211511
MLA
Hanan Yosry Emam; Gamal Sayed Abdel Aziz. "Investigating the Effect of Gamification on Website Features in E-Banking Sector: An Empirical Research", The Academic Journal of Contemporary Commercial Research, 1, 1, 2021, 24-37. doi: 10.21608/ajccr.2021.211511
HARVARD
Emam, H. Y., Abdel Aziz, G. S. (2021). 'Investigating the Effect of Gamification on Website Features in E-Banking Sector: An Empirical Research', The Academic Journal of Contemporary Commercial Research, 1(1), pp. 24-37. doi: 10.21608/ajccr.2021.211511
VANCOUVER
Emam, H. Y., Abdel Aziz, G. S. Investigating the Effect of Gamification on Website Features in E-Banking Sector: An Empirical Research. The Academic Journal of Contemporary Commercial Research, 2021; 1(1): 24-37. doi: 10.21608/ajccr.2021.211511
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