Examining the Impact of Strategic Learning on Strategic Vigilance-Empirical Study on Selected Companies Operating in the Petroleum Sector, Egypt

Document Type : Original Article

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Faculty of Commerce, Cairo University, Giza, Egypt

Abstract

The complexity and unpredictability of the modern corporate environment mean that yesterday’s ways of thinking and management techniques are unable to meet the demands of the present or the future. Businesses need to ensure the continuity of their operations and achieve a leading position in their industry by embracing innovative strategic management concepts such as strategic learning and strategic vigilance. This study aims at investigating the relationship between strategic learning and strategic vigilance with reference to selected international petroleum companies operating in Egypt. One primary hypothesis was constructed, from which four sub-hypotheses were derived. Both qualitative and quantitative methods were adopted. Primary data was collected through an online questionnaire. Data was analyzed using a set of statistical techniques. A significant relationship between strategic learning and strategic vigilance was concluded. Considering the findings, a group of recommendations and directions for future research were presented.

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The Academic Journal of Contemporary Commercial Research
Volume 3, Issue 4
December 2023
Pages 1-30

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