The Moderating Role of Communication Skills of Internet of Things in The Relationship Between Interconnected Supply Chain and Customer Knowledge Management: An Applied Study on E-commerce Companies in Egypt

Document Type : Original Article

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Faculty of Commerce, Mansoura University, Egypt

Abstract

This study examined the effect of the communication skills of the Internet of Things (CSIoT) on the relationship between interconnected supply chains (ISC) and customer knowledge management (CKM) in Egypt’s e-commerce sector. Using a comprehensive survey with an 85% response rate, the research identified significant positive correlations between the variables. Results showed that improved supply chain integration and advanced IoT communication skills enhance CKM, with a notable correlation (0.65) between ISC and CSIoT, highlighting the critical role of IoT communication in modern supply chains. The study revealed that CSIoT significantly moderates the ISC-CKM relationship, suggesting that companies should focus on developing IoT communication capabilities. Regression analysis indicated that smart supply chain features explain 14% of CKM variance, while IoT skills account for 11%. The interaction effect (0.35) underscores a synergistic relationship. With an adjusted R-squared value of 0.66, the study highlights the importance of integrating ISC and CSIoT to enhance CKM.

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