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The Academic Journal of Contemporary Commercial Research
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Journal Archive
Volume Volume 5 (2025)
Issue Issue 1
Volume Volume 4 (2024)
Volume Volume 3 (2023)
Volume Volume 2 (2022)
Volume Volume 1 (2021)

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The Academic Journal of Contemporary Commercial Research is the flagship publication of the Faculty of Commerce, Cairo University. It creates a stimulating environment for learning and intellectual creativity for academics, practitioners, and decision-makers by optimizing the use of knowledge technologies and providing opportunities for the exchange of ideas and debate across a broad spectrum of scholarly opinions. It publishes high-quality, peer-reviewed and cross-disciplinary research in the field of commercial studies including Accounting, Business Administration, and Insurance studies seeking to serve society and the international business environment. It provides a platform for innovative research in the form of empirical and theoretical research papers, literature reviews, case studies, review papers, book reviews, and so on. It promotes the availability of information by enabling free to access research.

  • The Impact of TikTok Influencers on TikTok Users' Online Buying Decisions in Egypt
  • The Impact of Interest and Inflation Rates on Deposits Behavior of Banks: The Case of Egypt
  • The relationship between logistics performance and customer loyalty in manufacturing companies using (3PLs) services in Egypt
  • Medical Tourism and Egypt's Strategic Vision 2030: Pull Motivations That Trigger the International Patients' Intention to Visit Egypt as a Medical Tourism Hub
  • Investigating the Relationship between Nostalgic Advertisement, Brand Heritage, and Automobile Purchase Intention (Applying on Mercedes – Benz Egypt)
 
Current Issue: Volume 5, Issue 1, March 2025, Page 1-178  XML
Main Subjects
  • Actuarial Science (1)
  • Finance (1)
  • Human Recourses (1)
  • Management (1)
  • Marketing (3)

1

The Impact of Digital Financial Services on Banking Stability Under the Moderating role of Financial Inclusion: Evidence from Egypt

Page 1-40
Osama Wagdi; Atef Fathi
  • View Article
  • | PDF 1.01 MB
  • | View on SCiNiTO View on SCiNiTO

2

The Relationship of Social Media Influencer Characteristics with Brand Love and Brand Respect

Page 41-71
Christine Yousef; Gamal Sayed AbdelAziz; Sarah Adam
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  • | PDF 455.17 K
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3

Factors Affecting Customers’ Attitudes Toward the Intention to Use Electronic Government Services in Egypt

Page 72-90
Shaimaa Mohamed Haridy; Hazem Rasheed Gaber; Ahmed Elsamadicy
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  • | PDF 404.24 K
  • | View on SCiNiTO View on SCiNiTO

4

The impact of volunteer management practices on volunteer retention: the mediating role of volunteer motivation, An empirical study on volunteers in charities in Egypt

Page 91-109
Gamal Mohammed Shehata; Mohamed Areda
  • View Article
  • | PDF 663.49 K
  • | View on SCiNiTO View on SCiNiTO

5

The influence of business analytics on the strategy evaluation process by mediating the virtual value chain: Applied to the Egyptian telecommunications sector

Page 110-131
Gihan Omar
  • View Article
  • | PDF 584.58 K
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6

The Impact of Electronic Banking Service Quality on Egyptian Customer Satisfaction

Page 132-163
Kareem Hassan Fayek; Alaa Tarek Khalil
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  • | PDF 492.88 K
  • | View on SCiNiTO View on SCiNiTO

7

Estimating Risk Margin and Risk Adjustment Based on Solvency II and IFRS 17 Frameworks Using Cost of Capital Technique Applied to an Egyptian Non-life Insurance Company

Page 164-178
Ibrahim Mohamed Morgan; Mohamed Essam Mohamed
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  • | PDF 550.75 K
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Publication Information
ju Publisher
Cairo University, Faculty of Commerce
ju Editor-in-Chief
Prof. Dr. Amira Mahran
ju Editorial Board
Prof. Dr. Gamal Shehata
Prof. Dr. Mohamed Hassan Abdel Azim
Prof. Dr. Ibrahim Morgan
Prof. Dr. Ahmed I. Ghoneim
Prof. Dr. Ali Hadi
Prof. Dr. Mohamed Hegazy
Prof. Dr. Mohamed Elbannan
Prof. Dr. Ahmed Amin
Prof. Dr. Samaa Attia
Prof. Dr. Mohamed Hassan Temerak
ju Associate Editor
Dr. Doaa Fathy
Dr. Hassan Yassin Elgendi

ju Print ISSN 2805-248X
ju Online ISSN 2805-2498
 
 
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