AbdelAziz, G., kewina, I. (2022). Medical Tourism and Egypt's Strategic Vision 2030: Pull Motivations That Trigger the International Patients' Intention to Visit Egypt as a Medical Tourism Hub. The Academic Journal of Contemporary Commercial Research, 2(2), 53-77. doi: 10.21608/ajccr.2022.245006
Gamal Sayed AbdelAziz; ibtesam samir kewina. "Medical Tourism and Egypt's Strategic Vision 2030: Pull Motivations That Trigger the International Patients' Intention to Visit Egypt as a Medical Tourism Hub". The Academic Journal of Contemporary Commercial Research, 2, 2, 2022, 53-77. doi: 10.21608/ajccr.2022.245006
AbdelAziz, G., kewina, I. (2022). 'Medical Tourism and Egypt's Strategic Vision 2030: Pull Motivations That Trigger the International Patients' Intention to Visit Egypt as a Medical Tourism Hub', The Academic Journal of Contemporary Commercial Research, 2(2), pp. 53-77. doi: 10.21608/ajccr.2022.245006
AbdelAziz, G., kewina, I. Medical Tourism and Egypt's Strategic Vision 2030: Pull Motivations That Trigger the International Patients' Intention to Visit Egypt as a Medical Tourism Hub. The Academic Journal of Contemporary Commercial Research, 2022; 2(2): 53-77. doi: 10.21608/ajccr.2022.245006
Medical Tourism and Egypt's Strategic Vision 2030: Pull Motivations That Trigger the International Patients' Intention to Visit Egypt as a Medical Tourism Hub
1Faculty of Commerce, Cairo University, Giza, Egypt
2Consultant in the pharmaceutical industry
3Part-time instructor, Faculty of Commerce, Cairo University, Giza, Egypt
Abstract
This research examines the effect of international patient motivators to travel (pull factors) on international patients' intention to visit Egypt as medical tourism destination. It proposes a model which examines the relationship between pull factors and patient intention toward Egypt as a medical tourism destination. Also, this research presents an integrated approach to understanding the tourist's motivations and attempts to expand the empirical evidence on the relationships between pull motives in order to determine the extent to which these motivating factors will contribute to the overall perception of a destination. The research was based on a quantitative survey applied among 118 patients who traveled to Egypt as a medical tourism destination to receive treatment using snowball sampling procedures. Data were gathered online using (Google forms) conducted with the patient who visited Egypt for medical treatment. Structural equation modeling was employed to test the hypothesized relationships among the model constructs. The research findings reveal that; both pull factors (healthcare provider-specific, destination specific) have positive impact on intention of patient. While, destination specific is the most effective pull factors. More specifically, the destination specific can be arranged as following: Environment and safety, Culture and historical attractions, then the tourism facilities. Moreover, the Healthcare provider service factors can be arranged as following: the service quality, waiting time, and medical cost. Finally, the results revealed six pull factor dimensions and the results of the correlation analysis indicate that significant relationships were found between the six pull factor dimensions.
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