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Volume & Issue: Volume 4, Issue 4, December 2024, Pages 1-132 
Number of Articles: 6
Main Subjects
Finance 1
Human Recourses 2
Marketing 3
An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects

Pages 1-23

Lobna M. Lamei Elmallah; Gamal Sayed AbdelAziz; Alaa Tarek Khalil

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  • PDF 336.48 K
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When Employees’ Violated Psychological Contracts Drain Their Inner Psychological Positivity: The Mediating Role of Organizational Cynicism

Pages 24-53

Gamal Mohamed Shehata; Nagwan Mohamed Maged Ezz

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  • PDF 473.7 K
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The Impact of Electronic Word of Mouth on Purchase Intention of Egyptian Internet Users in the Fashion Industry

Pages 54-73

Yasmine Ashraf Sayed; May M. Fahmy

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  • PDF 453.89 K
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The Impact of Social Customer Relationship Management (SCRM) on Brand Loyalty and Brand Trust in Telecommunication Sector in Egypt

Pages 74-97

Amira Essam Khamis; Heba Hassan Sadek; Mohamed Abd El Azim Abo El Naga

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  • PDF 406.71 K
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The Impact of Foreign Banks Admission on Local Banks Performance and Profitability in Egypt

Pages 98-113

Silvia Selim Habashy; Hassan Ahmed Mounir Al-Sadi

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  • PDF 289.88 K
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Promoting employee resilience through information sharing: An empirical investigation

Pages 114-132

Kamel Ali Metwali Omran; Hala Abdel Meguid Omar Khalil

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  • PDF 381.38 K
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The Academic Journal of Contemporary Commercial Research
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